The Weight Test: The Wrong Way to Measure Your Content’s Value

Imran Esmail Stories Leave a Comment

The way you measure your content’s value is all wrong. Let me tell you a story… In 2009, I was working at Deloitte as a Accountant / Analyst with the Financial Advisory Group in Toronto. The group was fairly new and we had a mix of people from different backgrounds – consultants, accountants, bankruptcy experts and everything in between. We…

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