The Weight Test: The Wrong Way to Measure Your Content’s Value

Imran Esmail Stories 0 Comments

The way you measure your content’s value is all wrong. Let me tell you a story… In 2009, I was working at Deloitte as a Accountant / Analyst with the Financial Advisory Group in Toronto. The group was fairly new and we had a mix of people from different backgrounds – consultants, accountants, bankruptcy experts and everything in between. We…

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Part 1: Building a Udemy Course in 21 Days – Idea Generation

Imran Esmail Teach Online Courses 5 Comments

This post is part one of a five part series on building a udemy course. I will cover idea validation through to content generation and finally to marketing your course to get engaged students and sales. To follow this series, subscribe to our newsletter Are you an expert on a subject? Maybe it’s financial modelling or how to write IP…

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